Privacy Policy

How we collect, use, and protect your information

HomePrivacy Policy

Effective Date: March 6, 2026

Introduction

Metro-Plex Insurance, Inc. ("we," "us," or "our") operates the website metroinsures.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit a contact form, or interact with our online advertising. By using our website, you consent to the practices described in this policy.

Information We Collect

Personal Information

When you submit a contact form or request a quote, we may collect your name, email address, phone number, and the type of insurance you are interested in.

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity, including your IP address, browser type and version, device type, operating system, referring URLs, pages visited, time spent on pages, and other usage data.

Google Analytics 4 (GA4)

We use Google Analytics 4 to analyze website traffic and user behavior. GA4 collects data such as page views, session duration, bounce rate, geographic location (country/region level), device and browser information, and demographic/interest data. Google Analytics uses cookies and similar technologies to collect this data. IP addresses are anonymized. The data collected helps us understand how visitors interact with our website so we can improve content and user experience.

For more information on how Google processes data, visit Google's Privacy Policy.

Google Tag Manager (GTM)

We use Google Tag Manager as a tag management system to deploy and manage tracking scripts on our website, including Google Analytics, Google Ads conversion tracking, and remarketing tags. GTM itself does not collect personal data, but it facilitates the deployment of tags that may collect data as described in this policy.

Google Ads & Remarketing

We use Google Ads to run advertising campaigns and track conversions. This includes:

  • Conversion Tracking: We track actions you take after clicking on our ads, such as submitting a contact form or calling our office.
  • Remarketing: We may show targeted ads to users who have previously visited our website. This uses cookies to identify visitors and display relevant ads across the Google Display Network and Google Search.
  • Ad Personalization: Google may use data collected through our ads to personalize advertising shown to you on other websites and services.

You can opt out of personalized advertising by visiting Google Ads Settings.

Google Local Service Ads

We participate in Google Local Service Ads, which may appear at the top of Google Search results for insurance-related queries in our service area. Through this program, Google may track leads generated from these ads, including phone calls and messages sent through the Local Service Ads platform. Call tracking may involve Google-provided forwarding numbers to measure ad performance.

Looker Studio

We use Google Looker Studio (formerly Google Data Studio) to create internal reports and dashboards that visualize aggregated data from Google Analytics and Google Ads. Looker Studio does not collect data directly from your browser; it processes data already collected by the services listed above for our internal analysis and reporting purposes.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our services.

Types of Cookies We Use

  • Essential Cookies: Required for the website to function properly, such as maintaining session state.
  • Analytics Cookies: Used by Google Analytics to collect information about how you use our website, including pages visited and time spent. These cookies help us improve site performance and content.
  • Advertising Cookies: Used by Google Ads and remarketing services to deliver relevant advertisements and measure ad campaign effectiveness. These cookies may track your browsing activity across other websites.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect the functionality of our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide insurance quotes
  • Improve our website content, functionality, and user experience
  • Analyze website traffic patterns and usage trends
  • Run and optimize advertising campaigns
  • Measure the effectiveness of our marketing efforts
  • Comply with legal and regulatory obligations

Data Sharing & Third Parties

We may share your information with:

  • Google: Through the analytics, advertising, and tag management services described above.
  • Insurance Carriers: When you request a quote, we may share your information with insurance carriers to obtain quotes and bind coverage on your behalf.
  • Service Providers: Third-party vendors who assist us with website hosting, email delivery, and business operations.
  • Legal Obligations: We may disclose your information when required by law, court order, or government regulation, or to protect our rights and safety.

We do not sell your personal information to third parties.

Data Retention

We retain personal information submitted through contact forms for as long as necessary to fulfill the purpose for which it was collected, typically for the duration of our business relationship and as required by applicable laws and regulations. Analytics data collected by Google is retained according to our Google Analytics data retention settings, which is currently set to 14 months. Advertising data is retained by Google in accordance with their data retention policies.

Your Rights & Choices

You have the following options regarding your data:

  • Opt-out of Cookies: Manage cookie preferences through your browser settings.
  • Opt-out of Google Analytics: Install the Google Analytics Opt-out Add-on.
  • Opt-out of Ad Personalization: Adjust your preferences at Google Ads Settings.
  • Do Not Track: Our website does not currently respond to "Do Not Track" browser signals, as there is no industry standard for compliance.
  • Data Access or Deletion: You may contact us to request access to, correction of, or deletion of your personal information.

Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: